WEB SUBMISSION

When we first started to promote LightStream, we went to a few different submission services to help get us in the Search Engines.  One company we went to for search engine promotion charges $50 the first month and $60 each month there after and the fees continue.

We knew there had to be a better way. 

LightStream's Project Management now proudly offers Web Promotion Services.  We can help drive business to your site! 

If you wish to save money promoting your site, we highly recommend you look at the services we have to offer.

Below are a few things you should know in order to build your ranking in the search engines. 

So you have created the best web site in the world, -offer the best products, but all of that means nothing if no one can find your site. 

When your site is competing with over a Billion other web pages and documents, you need the the advantage of Project Management.  Project Management can promote your website automatically and thoroughly. 

Project Management powers your website continually. Our submission service will promote up to 10 pages on your web site for Fifteen dollars per month and .50 for each additional page.   Wouldn't it be great if your website were featured prominently in Search Engine "results" on a continual monthly basis? 

Project Management's promotion services is about adjusting and promoting each web page on you're website.   This allows us all to network and grow together. (each page has its own continuous cycle of web promotion and targets its own specific keywords)  This provides a better chance for these relevant webpages (other than just your homepage) to appear well in the Search Engines "results page".  Particularly useful when visitors use "specific keyword searches". 

Q: Your site has just submitted to all the engines and you can't find your listing in the search engines.  Is this service working? 

A:  Our Services is designed to automate the process of submitting your website to National, International and World Search engines.  We can now target by regions. USA Engines, UK engines, Ireland, New Zealand, Canada, Australia engines on the Net.    Those engines, Lycos, HotBot, Infoseek, Altavista and the others are all their own separate entities, meaning that they all index and add submissions to their sites in their own time frames. Altavista is known for indexing submissions the quickest, usually 1-3 days, while HotBot and the others can take from 1 week to 6 weeks to add your site. Yahoo can take 7-8 weeks if then. Our research suggest that if you do not find your site listed in the major search engines within 4 weeks that your site be resubmitted (this is NOT spamming: spamming is submitting the same site over and over in a short period of time). 

Q: How often should a website be submitted? 

A: Your website should be submitted to the major search engines 1 -2 times per month. This will allow the major engines to re-index your site and will keep your listing active. Your site should be submitted to the Classifieds and FFA's at least once per month,  but once per week will increase your traffic even more. These types of sites rotate their links, so submitting your site weekly ensures your link remains active and on top of these sites. 
 

We can now submit your site to over 800,000 Search Engines, Directories and Listings Sites (FFA's) Worldwide!

IF necessary our fee for doing your meta tags is $2.50 per page.  This is a one time fee.
You will  receive by email the submission reports on your site after each run of our spiders to the Search Engines.

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Search Engines, Directories and Combinations of the two.  

A webmaster and web surfers should know the difference between these types of sites, because they are often misused and confused.

Directories:

Directories are created by a person who profiles your submission, as opposed to a search engine which uses a 'robot' or 'spider'.  Sites are submitted and then assigned to a category or categories. Because someone is actually profiling your site, rather than a 'robot', directories often provide targeted results than search engines. For example: Yahoo! is a directory.

Search Engines:

Often referred to as "spiders" or "crawlers," search engines search the web for new pages at all times. Because they are automated and index so many sites, search engines may often find information not listed in directories. They may also pull up unrelated information for the topics you're searching for.

Combination Search Engines:

Many of the medium size engines have helped confuse the issue of what the difference is between and engine and a directory by combining the two. These search engines also work in conjunction with a directory. Often, they reviewed and rated sites.

How Search Engines Rank your Site

Things You should know if you have a Website!

When you type in a keyword to and engine, subject, or title that search engines parses millions of documents almost instantaneously puts those pages in an "order of relevancy." Search engines are very quick, they are not known to be 100% accurate in their retrievals.

Engines and directories often bring irrelevant pages into the results, which may take a while longer and more investigation to find what you're looking for. Search engines do a tremendous job in pulling up relevant information, and getting your site listed in the top of these engines can mean tremendous results for your site.

Search engines rely on what you've entered for your search. While this may be changing with the likes of intelligent agents.

There are a number of ways that search engines pull up pages. Almost all engines look at the Title of a site. If the keyword is found in the title, it's considered to be more relevant and will pull up more quickly than a site without the keyword in the title.

Search engines check to see if the keywords entered appear in the top of the web page, like in the headline or in the first few paragraphs of text. Engines assume that if the topic is important, it will be mentioned within the first part of your site.

Frequency is a factor in how search engines determine relevancy. Search engines will determine how often keywords appear in relation to other words in a web page.  Words with a higher frequency are often deemed more relevant than a page with less frequency..

Note: some search engines index more web pages than others. No two engines will bring up the same pages. Each has their own style of retrieving information, resulting in different information being considered more relevant.

Some engines give web pages a bonus for various reasons. For example, WebCrawler uses link popularity as part of its ranking method. It can tell which pages in its index have lots of links pointing at them. These pages are given a slight bonus during ranking, if a page has a lot of links to it, it's probably a very popular page.

Some combination engines, (those containing directories) may give a bonus to sites they've reviewed. The reason being if the site was good enough to earn a review, chances are it's more relevant than an un-reviewed site.

If you use frames or Flash, it can be hard to get indexed. You need plenty of relevant text on your pages and tags to get indexed by search engine crawlers.

Do not add keywords that don't actually appear on your page: it won't bring the site much popularity and moreover, many search engines will not index the resource, considering it to be a spammer site.

Alta Vista

Alta Vista is one of the more difficult engines with whom to get listed in the top. While they do read Meta Tags, you will want to remember that Alta Vista uses a case sensitive algorithm. Meaning, that typing in Promotion will give a different result from PROMOTION or promotion. 

Excite  is not capable of reading Meta tags, but they do look at the words in the Title of your document, so be sure your page uses the most relevant keywords that describe your site. Excite can take as long as 4 weeks to index your site, so check back often.

HotBot utilizes Meta tags within your HTML code to their fullest extent. HotBot will score the words higher in their relevancy rating.  HotBot also looks at descriptive words in your title and Meta description tags, so use them carefully. As with other search engines be sure that the words you use in your Meta keyword tags are words that someone would type in to find your web site.

Infoseek utilizes virtually all types of Meta tags, getting your site indexed in Infoseek is easy. The results of your submission can usually be seen instantly, giving you a good idea of where your site will be listed. As with all search engines, be sure that the words you use in your Meta Tags are what someone would type in to find your web site.

Lycos places more weight in the full text of your document, but does look at your Meta Tags. Definitely use Meta keywords, but make sure you repeat those words again at the start of your document. Note: One way to guarantee that your site will not get indexed in Lycos is to utilize punctuation. Be sure to limit your punctuation before submitting to this engine.

WebCrawler adds new submissions to their database every 2 to 3 weeks. If your site is not showing up in the first 200 it may be because your page has not yet been added to their database. WebCrawler does not take advantage of Meta tags, it uses keywords that someone would use in to find your site.

Yahoo!  Yahoo is very selective and will not index anyone who submits to them. Uniqueness of a site and how it falls into their directory structure is the key points looked at when indexing web pages. Yahoo is not a search engine, they are a search directory. The important thing to remember when listing with Yahoo is that the relevancy of the site is based on the Title and Comments that you provide. You will need to use keywords that would be used to find your site, in both the Comments and the Title of your site.

  Google submission will recrawl it's existing index (sometimes including slight variations to their ranking algorithms).  This will mean that your site will be included in the next index (usually with a week after the big crawl).  Also, depending on PageRank, Googlebot will visit your page time and again over the next month.  Many of these crawls are to ensure that pages are kept fresh and up to date in the index, also checking for bad links and changes made to pages.  Google can take several weeks before your web pages are indexed (that's if they do accept your website!).

The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.

OneSeek purpose is to give Web surfers quick and easy access to the best sites of the Internet.  The company's family of Web sites provide the ability to execute a search across multiple Web sites.  One search will bring you directly to the results pages from the leading sites in each category.  OneSeek also offers the ability to browse across selected sites by category, when searching is not a priority.  Allows users to search sites of general interest in categories such as News, Sports and Entertainment.

Power Search provides advanced searching of the largest database of Web sites available, as well as the Special Collection database of non-Web resources. You can search by subject, source, document type, and date.  The Business Search form on Northern Light® gives a focused search of thousands of business sources, market research reports, and investment resources written by expert analysts. This search form allows you to narrow your search by industry, type of business report, and date. You may also search on well-known business publications such as Business Week, The Economist, and American Banker

Teoma is one of the leading providers of the "next generation" Web search technologies. Started by scientists at Rutgers University, the Teoma engine has already started to cause a ripple in the web world. Industry experts have already started calling it, "the next big thing in search engines" and also described as "running rings around" other search engines in this category.

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We have the Software and Know-how to help get you listed and increase your search engine ranking!

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